The Cow Lick Steak Rub was developed for beef, and is especially nice on thick steaks and a hot grill. Cow Lick gets its kick from a healthy dose of fresh ground peppercorns, topped off with coarse kosher salt, chilies, herbs and spices. It works magic on beef. Though sugar-free, it can be mixed with sugar for briskets, and other situations where you desire a caramelized crust. Cow Lick is a natural on hamburgers and pork chops and makes a great table condiment for fresh sliced tomatoes, eggs, or wherever you desire a peppery kick.